After a dismal 2022, it seems investors are once again warming to (NASDAQ: ROKU). After plunging as much as 90%, Roku stock has come roaring back, soaring 92% so far this year.

While the company was battered by supply chain challenges, dismal macroeconomic conditions, and unrealistic pandemic-era comps, that didn't stop Roku from preparing for the future. It continued to grow its market share, hone its ad-targeting prowess, and wait for the inevitable economic recovery to come.

There are numerous reasons to believe this could be the beginning of a major multiyear run for Roku. Let's take a look at three.

Continue reading

Source Fool.com