Coca-Cola (NYSE: KO) is an established brand with a track record for paying dividends that dates back to 1893. Such a track record, along with the longtime ownership position of Warren Buffett's Hathaway, still draws interest in the stock, particularly from dividend investors.

But despite the company's reputation, investors may want to think twice about rushing into the stock. Before opening a position, they should carefully consider three factors that make it more of a hold than a buy.

Admittedly, the first reason may make little sense on the surface. Coca-Cola first became a Warren Buffett investment in 1988, adding shares the next year and in 1994. Its 400 million shares amount to an ownership stake of around 9%.

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Source Fool.com