(NASDAQ: ADBE) shares have delivered market-thumping returns in recent months. Wall Street is excited about the digital content giant's brightening growth prospects. The business is unusually efficient at generating cash, too. Balanced against those positives is the fact that shares could be valued too high for new investors to see solid returns from here.

With that big picture in mind, let's take a look at three standout factors for smart investors to know about this high-performing stock.

Innovation is a key competency for any software business, but it matters even more for Adobe, given its focus on digital creativity and workflows. That means lots of resources are directed toward research and development and continuously improving its cloud and digital media platforms.

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Source Fool.com