Wall Street isn't sure what to make of Dutch Bros' (NYSE: BROS) potential right now. The coffee seller's stock has sat out the market's rally so far in 2023, down slightly to roughly match ' return.

There are some huge differences between the two companies, beyond the fact that Dutch Bros is much earlier along in its growth story. Let's take a closer look at some factors about this growth business that could tempt smart investors to buy the stock for the long term.

Like Starbucks, Dutch Bros runs most of its restaurants, with a smaller proportion being operated by franchisees. This approach delivers lower profit margins than a company like McDonald's, which is almost completely franchised. But it allows for more control over the brand and the customer experience.

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Source Fool.com