3 Top Stocks to Buy in Digital Advertising
The paradigm shift in the television landscape is ongoing, and cord-cutting continues to take hold. The major pay-TV providers have lost nearly 3.6 million video subscribers during the first nine months of 2019, according to Leichtman Research Group. This is a significant acceleration from the 2.87 million it lost in all of 2018 -- and this year isn't even over yet.
The trend is helping to fuel the booming growth in digital ads. The global advertising market is expected to grow to $725 billion this year, up 4% year over year compared to 2018, according to IDC. Digital advertising is growing at a much faster pace, up about 18%, and will account for roughly half of the total market, according to eMarketer.
Let's look at three companies that are perfectly positioned to capitalize on the growing opportunity in digital advertising: e-commerce juggernaut Amazon.com (NASDAQ: AMZN), programmatic advertising specialist The Trade Desk (NASDAQ: TTD), and streaming pioneer Roku (NASDAQ: ROKU).
Source Fool.com
