3 Ways AT&T's Management Thinks Its New TV Service Will Improve the Entertainment Segment

Early in March, after months of hype, AT&T (NYSE: T) launched AT&T TV. Management has been promoting the new service, which delivers linear television over the internet instead of using satellite signals or a hardline to the home. The product should produce better profit margins for the company's entertainment segment, but it's still unclear whether it'll help stop the exodus of AT&T's TV subscribers.

AT&T President and COO John Stankey said the company was very happy with the first day of the AT&T TV launch at an investor conference in early March. While he clarified that one day does not make a full quarter, he outlined several areas where he sees the company benefiting from the new software-focused video delivery the company is shifting toward. Here are the three most important points.

Image source: AT&T

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Source Fool.com