3 Ways Intel Corporation Leverages Its Atom Investment
Intel (NASDAQ: INTC) infamously tried and failed to become a major player in the market for both smartphone and tablet applications processors after spending billions on product development as well as on contra-revenue payments to help shoehorn expensive platforms into low-cost devices.
At the heart of Intel's mobile applications processor strategy were its low-power Atom processor cores. Intel's Atom cores can run the same software that its higher-end Core processors can, but they are fundamentally designed for lower performance, lower power consumption, and lower cost than their Core counterparts.
Image source: Intel.
Source: Fool.com