3 Ways to Invest in Connected-TV Advertising
The year 2020 saw many couch-dwellers shift much of their TV-viewing time from live cable or broadcast networks to streaming services. Now advertisers are working quickly to catch up to the eyeballs and shift their ad budgets to reflect the evolving consumer behavior.
U.S. marketers will increase their connected-TV ad spend by 40% this year to $11.36 billion, according to estimates from eMarketer. And ad budgets for digital television commercials will continue to grow much faster than overall media ad spending for years to come.
Investors looking to capitalize on this trend have a lot of options. Here are three of the best.
Source Fool.com
