4 Reasons Why Disney Is Driving Higher Sales at Target
At a time of year when gift-giving revolves around children, the opening of Disney (NYSE: DIS) stores in certain Target (NYSE: TGT) locations and as part of Target online is sure to lure parents and kids, especially with Frozen 2 in theaters and Star Wars: The Rise of Skywalker set to open Dec. 20.
Wall Street already called Target one of Black Friday's winners, with Bank of America noting toys as a top item fueling its gains. Of course, Disney products aren't new to Target, but let's take a closer look at why this fall's launch of the mini-stores and online shop will offer the retailer an extra boost around the holidays.
Source Fool.com