By disrupting the energy drink duopoly owned by Red Bull and Monster, functional energy drink upstart Celsius (NASDAQ: CELH) has grown to account for 11.5% of its industry's U.S. sales -- becoming the only new brand to reach this mark in the last decade.

Now firmly the No. 3 brand in the energy drink space, Celsius is larger than the No. 4 and No. 5 labels combined. It's grown from a mere 3.5% share of its category two years ago to its current double-digit level, and the company has seen its share price more than double since 2022.

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Source Fool.com