Streaming giant Roku (NASDAQ: ROKU) is on fire. The company's shares delivered returns above 100% for a brief period not so long ago, although it has since given back some of these gains. Still, Roku has been almost unstoppable all year, which seemed unlikely nine months ago, given the headwinds it encountered in 2022.

Have investors missed the boat? The answer is a resounding no. In fact, there are still plenty of excellent reasons to buy the stock right now. Let's consider four of them.

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Source Fool.com