There's no denying that Starbucks (NASDAQ: SBUX) is one of the world's most well-known consumer brands. But this recognition hasn't helped investors out recently. Shares of the coffeehouse chain are down 40% from their record level, which was set in July 2021.

Investors shouldn't be discouraged, though. There might be a lucrative opportunity right now in Starbucks. Here are four reasons to buy this restaurant stock like there's no tomorrow.

The restaurant industry is extremely competitive, but what helps Starbucks stand out is its brand moat. One way to gauge the health of a brand is by looking at same-store sales growth. To be clear, Starbucks is struggling in this regard, as comparable sales were down 3% in the U.S. in the fiscal 2024 second quarter (ended March 31).

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Source Fool.com