We all strive to buy stocks when they trade at a discount. Yet, when the time comes, it's easier said than done. After all, things look bleak when a stock is at its lows, and we wonder if it could go lower still. It's only natural. So let me emphasize that I am not calling a bottom in Amazon's (NASDAQ: AMZN) stock. That's market timing, and studies conclusively show that market timing doesn't work.

Still, nothing says we can't be opportunistic. Amazon stock has been routed this year and is down more than 50% from its 2021 high. The massive drop compels closer examination.

So, why Amazon, and why now?

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Source Fool.com