Investors have been nervous about the digital advertising sector in 2022. Nearly every stock in this market segment has underperformed the S&P 500 this year, with ripple effects stretching into pretty much every nook and cranny of the global economy. Companies don't dare to splurge on ad campaigns when the economy is bad. When advertisers are holding back, that's terrible news for both buyers and sellers of advertising space.

However, there's a glimmer of light at the end of the tunnel. Savvy investors are looking for a return to normalcy in the advertising industry, and The Trade Desk (NASDAQ: TTD) stands out as a particularly interesting stock in this sector today. However, before you go all-in on The Trade Desk's stock, here are a few things you should know about the company and the investment.

The Trade Desk was one of the first pure-play providers of advertising services on the ad-buying side. The company has partnered up with many publishing platforms and sells ad space on these platforms through a self-serve system. Ad buyers have access to tons of data on their marketing program's performance and the management of each program is automated to the hilt.

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Source Fool.com