5 Ways Snap Is Locking in Its Users

Snap's (NYSE: SNAP) stock dipped below $5 a share near the end of 2018 due to a pervasive belief that Snapchat's user growth had peaked and that the company's losses were unsustainable. The bears claimed that Facebook's (NASDAQ: FB) Instagram would render it obsolete and that its fickle base of teen users would eventually abandon the app.

Yet Snap's stock rebounded roughly 170% this year as it gained users again, narrowed its losses, and consistently grew its average revenue per user (ARPU). Snap largely attributed that stabilization to its self-serve ads and a redesign of its Android app, but the company is also locking in its users with five key strategies. Let's take a closer look:

Image source: Getty Images.

Source Fool.com