7 Ways to Optimize Your Property Listings in 2022
In 2020, 97% of homebuyers used the internet during their home search, according to the National Association of Realtors (NAR). That means it's practically a given that your future tenant or buyer will already know what your property looks like before they ever set foot in the door.
But it's your real estate listing that will make people either tap the "save" button or move on to the next comparable home in your area. If you want to stand out, you'll have to optimize your listing so that it shows up in more online searches. Here's how.
It's true that pictures -- more on those in a bit -- capture the attention of potential buyers and renters. The listing description, however, tells the story of the property. The MLS and other real estate websites have strict character counts for listing descriptions, so use your words wisely. Don't repeat information that can also be included elsewhere in the listing, like the number of rooms or square footage. Also, focus on the property rather than the neighborhood or local attractions -- some might see that tactic as a way to deflect attention from a less-than-stellar property.
Source Fool.com