8 Reasons Apple, Inc.'s iPhone 8 Launch Is So Important

It's official. Apple (NASDAQ: AAPL) has just sent out media invites to its annual fall product event, confirming The Wall Street Journal's earlier scoop that the event would be on Sept. 12 at Apple's new Steve Jobs Theater in Cupertino.

In line with the usual iPhone product cycle, the event will almost certainly be focused on the launch of the "iPhone 8." But the company is also rumored to debut a new Apple Watch and Apple TV set-top box at the event as well.

CEO Tim Cook at an Apple product event. Image source: Apple.

Source: Fool.com