AMC's New Trick Is Brilliant, Too

Remember when some party poopers were laughing at AMC Entertainment Holdings (NYSE: AMC) for offering free popcorn to "shareholders" signing up for its Investor Connect Program? They failed to see the move as a smart and cheap way to expand the marketing list for its business.

Well, now the country's leading multiplex operator is using the same hook -- free in-theater concessions -- to prop up its fledgling on-demand streaming video business in the eyes of its best customers. AMC is offering members of its AMC Stubs loyalty club a free soft drink if they make a purchase through AMC On Demand this month. The math behind the move may not make sense at first, but once again we see the company making the most of its meme stock popularity to fortify its future potential.

Image source: Getty Images.

Source Fool.com