AMD May Finally Dethrone NVIDIA

It has been many years since PC gamers have had any real choice when it came to high-end graphics cards. Once you went above a few hundred dollars, graphics chip leader NVIDIA (NASDAQ: NVDA) reigned supreme. Rival Advanced Micro Devices (NASDAQ: AMD) has been successfully competing at lower price points, but the lucrative high end of the market has eluded the company.

AMD has tried and failed multiple times over the past few years to compete with NVIDIA at the high end. There was the Fury X back in 2015, which failed to disrupt the status quo. A pair of RX Vega graphics cards in 2017 targeted the $400 to $500 price range, but they were playing catch up with NVIDIA cards that had been on the market for more than a year at that point. Then there was the Radeon VII in 2019, which fell short of effectively competing against NVIDIA's RTX 2080.

AMD may finally have cracked the code with its RX 6000 series of graphics cards announced last week. Built on its RDNA 2 architecture, the same architecture that powers the graphics chips in the upcoming generation of game consoles, AMD has apparently made huge strides in both performance and efficiency. If the company's benchmarks are to be believed, NVIDIA will now have to fight to maintain its high-end market share.

Source Fool.com