AT&T's Streaming Television Hopes Hinge on These 2 Simple Details

Anyone reading this already likely knows telco name AT&T (NYSE: T) has struggled on the television front. The timing of its 2015 acquisition of DirecTV couldn't have been any unluckier, getting the company into the TV business right as the cord-cutting movement began.

Several attempts at a streaming service -- first under the DirecTV brand and then rebranded as an AT&T product -- have fizzled, and while it's finally leveraging last year's WarnerMedia deal into a new streaming product called HBO Max, investors are nervous. At $14.99 per month, the service (when it launches in May) will be the highest-priced non-live streaming service available. It's a big gamble in an industry that's quickly turning into a commodity business.

And there's the rub -- one of them anyway. AT&T remains relatively tone-deaf on the pricing front.

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Source Fool.com