Amazon.com (NASDAQ: AMZN) founder Jeff Bezos likes to bet on things that don't change: 

I very frequently get the question: What's going to change in the next 10 years? And that is a very interesting question; it's a very common one. I almost never get the question: What's not going to change in the next 10 years? And I submit to you that that second question is actually the more important of the two -- because you can build a business strategy around the things that are stable in time.

It's a smart approach -- one that Amazon has used to deliver fortune-building gains to its long-term shareowners. Let's see how Amazon intends to keep that going.

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Source Fool.com