After enduring its worst plunge since 2008, the stock market has staged an extraordinary recovery in 2023, with each of the major market indexes soaring more than 20% from their recent lows -- and the year is far from over. This has caused some Wall Street pundits to announce the beginning of a new bull market, at least by that measure.

Yet even as some businesses have already shaken off the events of the past couple of years, others haven't been so fortunate. As an example, the personal computing (PC) industry remains mired deep in the red, as PC shipments last year hit their lowest level since 2008, according to market intelligence provider IDC. 

Despite an otherwise robust performance, (NASDAQ: MSFT) continues to feel the pinch of lower consumer spending, but there are suggestions that the PC market could finally rebound. While that would be a welcome development for the company, there are plenty of other reasons to buy Microsoft stock before this bull market begins in earnest.

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Source Fool.com