The S 500 (SNPINDEX: ^GSPC) returned an average of 169% during the dozen bull markets that have taken place since its creation in 1957. That statistic holds special weight today because the benchmark index is just 5 percentage points below its record high, meaning it is also 5 percentage points away from a new bull market (by the most conservative definition).

Investors who want to benefit should be buying stocks today. And even though the company has fallen out of favor, (NASDAQ: ETSY) is worth consideration. Its unique position in the e-commerce industry, coupled with its historically cheap valuation, makes it a compelling buy. Additionally, at less than $100 per share, the stock is widely accessible.

The last few years have been a roller-coaster for Etsy. The company grew at a phenomenal pace during the pandemic as sellers pivoted to face masks and other household essentials, making the marketplace a go-to shopping destination for many consumers. But tailwinds arising from business closures and stimulus checks eventually subsided, replaced by inflationary headwinds that forced consumers to pull back on discretionary purchases.

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Source Fool.com