Airbnb (NASDAQ: ABNB) is disrupting the multitrillion-dollar travel industry. The online marketplace has made it easier and safer for property owners to profit from the booming short-term housing rental market. And after bolstering its own cash-generating abilities, Airbnb is now well positioned to produce strong returns for its shareholders.

Airbnb's stock price is already up nearly 40% in 2023, and more gains likely lie ahead. Here's why you might want to consider buying shares today -- before more bulls come rushing in.

The travel company's platform-based business model is a thing of beauty. Airbnb connects more than 4 million hosts that have collectively served over 1 billion guests in locations across the world. Acting as an intermediary, Airbnb earns fees for bringing property owners and travelers together. It's a profitable and highly scalable approach. It's also capital-light, meaning Airbnb doesn't need to incur much in the way of capital expenditures to expand its business. The costs of buying and maintaining properties are borne by the hosts.

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Source Fool.com