Since it isn't possible to know the timing of the start of any bull market, the trick is to own stocks that can deliver strong returns through a wide range of economic environments. That's a harder feat than it sounds, though, as few businesses can navigate through swinging consumer preferences and demand.

Coca-Cola (NYSE: KO) has secured a spot near the top of that list of stable winners. The beverage giant for decades has been winning market share in a massive global industry. Its financial strength puts it in a class of its own, too. Let's look at a few reasons to consider buying this beverage stock now.

Don't let Coke's size fool you into thinking this isn't a growth stock. On the contrary, organic sales expanded 12% this past quarter following a blistering 16% increase in the last full fiscal year. The early 2023 growth came through a balance of rising sales volumes and much higher prices. That's good news considering peers like (NASDAQ: PEP) are relying entirely on increased prices to drive sales.  

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Source Fool.com