A Deep Dive Into How Amazon Prime Members Shopped Prime Day
Amazon (NASDAQ: AMZN) has generally avoided giving out specific business numbers when it has no legal requirement to do so. For example, the company does not report how many Prime members it has, nor does it share data on sales of its various Alexa-enabled devices.
Instead the e-commerce giant releases vague but upbeat statements touting its accomplishments. That's what it did after its latest Prime Day summer sales event, saying, "This year, Prime Day was once again the largest shopping event in Amazon history with more than one million deals exclusively for Prime members. Over the two days of Prime Day, on July 15 and 16, sales surpassed the previous Black Friday and Cyber Monday combined."
That's clearly impressive, but the company does not share any significant hard numbers. To try and figure out more specific info on Prime Day, CouponFollow.com, an online coupons website, surveyed 1,801 U.S. shoppers about Amazon. The study revealed some interesting things about what might have actually happened during the retail giant's big summer sales event.
Quelle Fool.com
