Sequoia Capital is one of the most successful venture Capital firms in history. It was an early backer of a long list of iconic companies, including Instacart, DoorDash, , Airbnb, 23andme, Block, Snowflake, Zoom, Stripe, Okta, WhatsApp, and Instagram (the latter two both part of Meta Platforms). Therefore, if you're looking for the next big thing, pay attention to what Sequoia is investing in.

In 2011, David Velez became a partner at Sequoia. His mission was to uncover hidden gems in Latin America. What he discovered quickly earned the attention of the Sequoia team, and soon, the attention of several billionaire investors.

What Velez learned about the Latin American market was that its banking industry was dominated by a handful of powerful banks. Despite their market dominance, these banks weren't delivering on customer needs.

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Source Fool.com