A Foolish Take: Google, Amazon, and Apple Still Aren't Winning This Market

According to research firm eMarketer, 168.1 million people in the U.S. will use an internet-connected TV this year, representing 10.1% growth from 2016. Nearly half of those users (81.2 million) will use smart TVs with built-in streaming features.

That growth could throttle demand for stand-alone streaming devices like Roku's set-top boxes, Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google Chromecast, Amazon's (NASDAQ: AMZN) Fire TV, and Apple (NASDAQ: AAPL) TV. Nonetheless, eMarketer notes that the streaming device market is still growing, with Roku remaining in the lead.

Data source: eMarketer. Chart by author.

Source: Fool.com