A Foolish Take: How Loyal Are Amazon Prime Members?

One of Amazon's (NASDAQ: AMZN) major long-term initiatives is to grow the membership of its Prime program, which gives subscribers a variety of perks, from free shipping to streaming videos and music, in exchange for an annual fee.

The company has always been tight-lipped about the number of Amazon Prime members it has. Current estimates put the figure at somewhere north of 65 million, with one estimate at putting it at 90 million.

Regardless of the precise number, one of Amazon's challenges now is not just to attract new Prime members, but also to make sure its existing ones stick around from one year to the next. Its success at that is measured by its membership renewal rate.

Source: Fool.com