A Foolish Take: Millennials Do Most of Their Holiday Shopping Online
It's a commonly held belief that younger people do more shopping online than in brick-and-mortar stores. Deloitte's 2017 Holiday Retail Survey confirms that trend, noting that millennials do most of their holiday shopping online.
The survey also found that the younger Generation Z (10- to 17-year-olds) spent 61% of their holiday budgets online and just 35% in stores. Generation X shoppers spent 52% of their budgets online, baby boomers spent 48%, and seniors spent just 33%.
Data source: Deloitte. Chart by author.
Source: Fool.com