A Foolish Take: Walmart and Target Are Beating Amazon in Back-To-School Sales

The back-to-school shopping season is currently in full swing, and the average parent could spend an average of $221.24 per K-12 student this year, according to a recent Promocodes.com survey of 2,000 U.S. parents. Those parents also chose Walmart (NYSE: WMT) as their favorite back-to-school retailer.

Data source: Promocodes.com. Chart by author.

Parents likely favored Walmart and Target (NYSE: TGT) over Amazon (NASDAQ: AMZN) for three reasons: their prices were comparable to Amazon's; families could go together and try out products (like clothes and bags) first; and parents could finish all their purchases at one place and instantly take the products home.

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Source Fool.com