A New Instagram Feature Takes Aim at TikTok

TikTok's short-form vlogging app is a very hot commodity in the social media world of late. Between the Apple App Store and Alphabet's Google Play Store, TikTok (owned by Chinese tech company ByteDance) has been downloaded more than 1.5 billion times (including 123 million downloads in the U.S.) since its creation in 2016.

But the existing social media giants aren't sitting idly by as TikTok takes over. Witness Facebook (NASDAQ: FB) and its Instagram platform, which last month began to test a new feature that will look awfully similar to what TikTok offers.

Instagram's newest feature hasn't been rolled out in the U.S. yet (so far, it is only available in Brazil). It's clear, though, that this is a feature designed to help Instagram ward off a TikTok takeover. Will it work?

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Source Fool.com