Over the last year or so, many technology companies have made a splash in the world of artificial intelligence (AI). really kicked things off following an investment in OpenAI, the start-up behind ChatGPT. For a brief moment, it looked like Microsoft may have outmaneuvered its big tech peers.

However, e-commerce and cloud computing giant Amazon (NASDAQ: AMZN) has started to emerge as formidable competitor in the AI realm. Let's dig into what Amazon is doing to accelerate its business, and explore why now is an incredible opportunity to scoop up shares.

The macroeconomy has faced some stark challenges over the last couple of years, with unusually high inflation and rising interest rates impacting businesses and consumers. Unfortunately, Amazon's e-commerce and cloud computing operations are not immune to these measures, and the company's financial results undermine that.

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Source Fool.com