Activision Blizzard Needs to Keep These Customers Happy

Of the three gaming companies under the Activision Blizzard (NASDAQ: ATVI) umbrella, Blizzard Entertainment is home to the most fanatic gamers. For more than 30 years, Blizzard has produced hit franchises like World of Warcraft, Overwatch, and Diablo for millions of fans around the world. But with fanatical customers comes increased scrutiny, and fans are beginning to show some displeasure as of late. Let's see why.

One of the most popular Blizzard franchises of all time is Diablo, which was first introduced in 1997 and has produced several iterations of dark, immersive gameplay. However, the latest Diablo game, aside from a mobile iteration, was released all the way back in 2012. Since management felt the pressure mounting to release a new title, Diablo's mobile version, Diablo Immortal, was introduced at BlizzCon 2018. Fans were not happy as a release designed purely for mobile seemed underwhelming and overhyped. With backlash galore from Diablo diehards, it was evident changes were needed at Activision, and shortly following the event change came.

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Source Fool.com