Ad-Supported Services Are Winning Amid the Streaming Boom

The amount of time consumers are spending video streaming is booming as people stay home to help curb the spread of coronavirus. Now that many have gotten through their Netflix (NASDAQ: NFLX) queue, they're looking for something new.

Twenty percent of consumers said they signed up for a new paid streaming service due to coronavirus, according to a survey conducted by Integral Ad Science. That bodes well for Netflix competitors like Amazon (NASDAQ: AMZN) Prime Video, which have seen an increase in subscribers. 

But free ad-supported streaming services have seen an even bigger boost. Forty-four percent of consumers have tried out a free service because of the coronavirus pandemic. That's great news for free streaming services like The Roku (NASDAQ: ROKU) Channel or ViacomCBS' (NASDAQ: VIAC) Pluto TV.

Continue reading

Source Fool.com