Buy Now, Pay Later company Affirm (NASDAQ: AFRM) is one of the more hotly debated stocks on Wall Street. How can investors trust a business seemingly losing money while competing in a new and growing (but crowded) industry?

Yet, the stock has risen like a phoenix from the fire, surging over 150% these past 12 months. Is Wall Street simply being irrational, or is there something to this? I decided to dig into the business to uncover why Affirm's long-term prospects aren't just promising -- they signal that investors could have a perennial market-beater on their hands.

Here is what you need to know.

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Source Fool.com