Affirm's Stock Price More Than Doubled Post IPO. Here's What Investors Should Know

"Buy now, pay later" pioneer Affirm (NASDAQ: AFRM) was probably right to list now, and not later. Riding the ongoing wave of red-hot tech IPOs, Affirm's shares have doubled since trading began on Jan. 13. The brainchild of Paypal co-founder Max Levchin, Affirm seeks to challenge the dominance of traditional consumer credit players by providing "honest" financial products.

Shoppers love the idea. Affirm has over 6.2 million consumers making 17.3 million transactions on the platform so far. And judging from Affirm's post-IPO surge, Mr. Market is also screaming "sign me up!"

But for value-orientated investors, is Affirm a buy now, or buy later? Let's start by checking out its business model.

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Source Fool.com