Few stocks have as many competitive advantages as Alibaba (NYSE: BABA) yet have been as disappointing on the stock market.

Shares of the Chinese tech giant have fallen 68% over the past three years and have shown few signs of recovery despite hopes that the Chinese economy would rebound from the pandemic, that a breakup plan would unlock value, and that the business would recover after the Beijing's crackdown on the tech sector.

Those theses haven't played out yet, but that doesn't mean Alibaba is hopeless. Let's take a look at the reasons to buy, sell, and hold the Chinese e-commerce stock today.

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Source Fool.com