Alphabet Steps Up Its Hardware Game Again

For the most part, Alphabet's (NASDAQ: GOOGL) (NASDAQ: GOOG) business is driven by online advertising. The company generates revenue from sales of advertisement placements on its own websites (Google.com, Gmail, YouTube, etc.) and from selling ads on third-party websites. Indeed, 84% of Alphabet's $39 billion in second-quarter revenue came from advertising.

But the tech company has other smaller segments that are becoming key growth drivers, mainly cloud-computing, the Google Play app store, and hardware. Together, these businesses make up Alphabet's "Google other" segment, which is growing at more than three times the rate of its advertising business.

On Tuesday, Alphabet's hardware business was given some special attention. The company announced an array of new devices, including headphones, a laptop, a new smartphone, and more.

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Source Fool.com