Stock market downturns come and go, but the opportunities they present investors can result in gains that last a lifetime. Take Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) for example. The stock is down more than 35% from its all-time high, yet its business is going through a cycle it has experienced multiple times.

Investors need to be willing to scoop up these massive opportunities, as the impact a stock recovery can have on a portfolio is impressive. The market is ripe with opportunity, and Alphabet is one of the top stocks.

Companies that make money from advertising are naturally exposed to the impact of the broader business cycle. When the economy slows and businesses tighten up their spending, advertisement budgets are among the first areas to get cut, primarily because of how easy it is to reduce that spending compared to canceling projects or laying off workers. Nearly 80% of Alphabet's revenue is derived from advertising, so it is severely influenced by this cycle.

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Source Fool.com