While stocks have generally been under pressure lately, Altria Group (NYSE: MO) has held up better than most. Despite long-term challenges facing the company as more people give up smoking, the tobacco giant's solid near-term outlook and generous dividend suggest that shares could continue to hold up well in the face of volatility for the broader market.  

With the stock offering a massive 8.3% yield at current prices, should investors be loading up on this dividend-paying industry stalwart? Or are there too many risks to the company's business to make it a suitable long-term investment candidate? Read on for a look at bullish and bearish scenarios and catalysts for the tobacco giant's stock. 

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Source Fool.com