Altria Group (NYSE: MO) is a leading player in the tobacco industry, and its stock has long been a go-to for investors seeking high dividend yields. On the other hand, the company's core business is facing some serious headwinds -- and some of its biggest growth bets haven't been panning out.

If you're thinking about investing in the tobacco giant and wondering what comes next for the company, read on for bull and bear cases on the stock presented by two Motley Fool contributors.

Rich Duprey: As an Altria shareholder, I may seem an odd choice to offer a bearish opinion on it, but it's because of that holding that I can see why investors may be -- or perhaps ought to be -- cautious before investing in this tobacco stock. So here are the big three reasons I think an investor should be bearish about Altria.

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Source Fool.com