Amazon Added 10 Million Fire TV Users in 2019, but Growth Is Slowing

Amazon's (NASDAQ: AMZN) Fire TV closed out 2019 with 40 million active users around the world. That's significantly more than the 32.3 million rival Roku (NASDAQ: ROKU) reported it closed out the third quarter with in September, and it's up about 10 million from this time last year.

Amazon has found success with its Fire TV devices and smart TV partnerships largely thanks to its massive presence in online retail. Fire TV devices were some of Amazon's best-selling items this holiday season. And the platform is a very important piece of its rapidly growing digital advertising business.

But sales slowed considerably in the fourth quarter compared to a year ago. Amazon reported 37 million active accounts at the start of September, so it added about three million in the four months since then. By comparison, it added around five million new users in the three months from October 2018 to January 2019.

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Source Fool.com