Amazon Has a New Strategy to Capture India's E-Commerce Market

India's over-the-top (OTT) video streaming market is about to take off in the coming years, according to a report by PricewaterhouseCoopers, clocking a compound annual growth rate of 28.6% through 2024, when it is expected to be worth $2.9 billion.

Not surprisingly, there are several contenders looking for a piece of India's video streaming space, as it is currently the fastest-growing OTT market in the world. The likes of Disney (NYSE: DIS) and Netflix (NASDAQ: NFLX) have been making aggressive moves in the country, but e-commerce giant Amazon (NASDAQ: AMZN) is looking to stay on top in this space.

Let's take a closer look at what Amazon is doing with its Prime Video service in India and why it could be a big deal for the company in the long run.

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Source Fool.com