Amazon Is Going After Prime Subscribers in Europe With More Sports

Amazon Is Going After Prime Subscribers in Europe With More Sports

Amazon (NASDAQ: AMZN) has expressed interest in investing in live sports rights for about a year, and it made a big splash when it won the streaming rights to Thursday Night Football in 2017. At the time of that news, I predicted that it would have a bigger impact on Amazon's international Prime subscriber base than its domestic customers (who can just watch the games on broadcast TV).

Amazon is still looking to secure live sports for its subscribers, but in the meantime, it's done the next best thing. It's offering an a la carte add-on for Discovery's (NASDAQ: DISCA) (NASDAQ: DISCB) (NASDAQ: DISCK) Eurosport Player channel in Germany and Austria. This will allow Prime subscribers in those countries to watch Bundesliga football matches, PGA tennis, the 2018 Olympic Games, and more without a cable bundle. What it will require, however, is a Prime subscription.

Image source: Getty Images.

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Source: Fool.com