Amazon Is Launching a New Service That Could Be a Huge Catalyst for Its Business

Amazon (NASDAQ: AMZN) has built its brand around fast shipping speeds and getting products to customers as quickly as possible. Many brick-and-mortar stores simply can't compete against the online retail giant.

But by focusing mainly on speed, Amazon has potentially overlooked customers who are more value-oriented and prioritize a low price more than fast shipping. And those customers have been going to cheaper Chinese e-commerce sites to save money. Amazon, however, appears to be taking notice. And it's going after those shoppers with its latest move.

Whether you need books, home goods, or even groceries, you can often find what you need on Amazon. But if you're looking for ultra-cheap deals and ways to save, you might be tempted to use Shein or Temu -- which PDD Holdings owns. Those sites lure in shoppers with alarmingly low prices. The one downside is often longer shipping times than you might be used to with Amazon, which offers same-day delivery in some markets.

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Source Fool.com