Amazon Is No Longer the World's Most Valuable Brand. Here's What Is

Despite Amazon.com's (NASDAQ: AMZN) value to the consumer soaring during the COVID-19 pandemic as buying goods online became a necessity for many, the e-commerce giant wasn’t able to sustain its own brand value.

Brand consultants Brand Finance said for the first time in three years, Amazon did not sit atop the list of the 500 most valuable brands in the world. That's not to say it still isn't valuable or that it didn't grow, since it still ranks No. 2 globally with a value of $254.2 billion, a 15% increase.

Yet other brands, especially other e-commerce brands, saw even better gains to march higher on the list. Let's see how some of the most valuable brands in the world fare.

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Source Fool.com