Amazon Is Trying to Limit Orders, and That's Bad for Google

Amazon (NASDAQ: AMZN) has seen overwhelming demand on its online marketplace amid the novel coronavirus pandemic. The surging number of orders has really thrown a wrench into Amazon's operations, forcing it to hire 175,000 employees in quick fashion, suspend its third-party shipping program, halt acceptance of items it deems nonessential in its warehouses, and delay shipments on orders for nonessential items. It's even going to push back Prime Day, and it won't run promotions for Mother's Day or Father's Day this year.

Amazon's made some subtle changes to its website recently in order to limit the amount customers are purchasing. It's no longer recommending additional items on product pages or at checkout, and it's scaling back the number of coupons it offers.

It's also pulling back on paid search advertising on Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google. And that might be the case for a long time.

Source Fool.com