When investors think of on-demand streaming services,  is a top-of-mind name. Ditto for HBO Max. The Walt Disney Company's (NYSE: DIS) Disney+ and Hulu platforms are high-profile platforms in the direct-to-consumer media business as well.

All of them, however, may want to pay closer attention to an increasingly tough contender in the streaming space. Amazon's (NASDAQ: AMZN) Prime has always captured more total view-time in the United States than Disney+. Thanks to Prime's continued growth (and Hulu's lack thereof), though, Amazon's streaming service is now more popular than any of Disney's streaming brands.

And this position change has implications for both companies' stocks.

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Source Fool.com