Amazon Just Passed a Major Milestone in the Digital Advertising Market
Amazon's (NASDAQ: AMZN) share of the U.S. digital advertising market climbed to 10.3%, according to research from eMarketer cited in a report by The Wall Street Journal on Tuesday. Amazon is currently the third-biggest digital ad player in the market, with Alphabet's Google division accounting for roughly 28.9% of sales last year and Facebook capturing 25.2% of the market.
eMarketer's data suggests that Amazon recorded roughly $15.73 billion in 2020, up roughly 52.5% annually. The company's growth in the market is likely just getting started.
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Source Fool.com